Amy Vernetti
Founder
Represented
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‍Amy is the Founder of Represented, a boutique executive search firm that specializes in Deep Tech, Climate Tech and Media Tech. Prior to creating her own firm, Amy launched the Leadership Recruiting team at Alphabet where she worked closely with Larry Page, Sergey Brin, Ruth Porat and Astro Teller to build out leadership teams for the Moonshots and Bets. Amy and her team recruited 60 leaders for 12 different companies over a 3.5 year stretch. Clients included: Waymo, DeepMind, Wing, Fiber, Nest, Loon, Google Brain, Intrinsic, Taara and a handful of other early stage companies.

Today the firm is working with some of the most innovative companies in AI, Autonomy, Industrials and Climate Tech. Clients include: MosaicML, PedestalAI, EdgeCase, Antora Energy, Osmoses, Voltera Power, Reload Energy, Simbe Robotics, Air Protein, Kimelo and Aurora Innovation. Represented has also done work in consumer products companies like WingStop, Fanatics and Task Rabbit. The Hearst Corporation is also a long time client of the firm.

Vernetti’s tenure in Silicon Valley has been marked by a diverse set of experiences. She spent the early 90s at the two largest search firms in the world in the San Francisco and Silicon Valley offices. While at Heidrick and Struggles from 1995-1999, Vernetti was on the five-person launch team for Heidrick online, an innovative search management portal that was the first of its kind in the industry.

In the late 90s Vernetti joined Guy Kawasaki’s company Garage.com as employee number 20 and pioneered a portfolio approach to Human Capital. During the Garage.com years, Vernetti was a headliner at the company’s Bootcamp for Startups. Over the course of two years, Vernetti delivered her “War for Talent” speech to thousands of entrepreneurs all over the world.  “War for Talent” was the basis for the Human Capital section of Guy Kawasaki’s 2005 book The Art of the Start. Vernetti took a leave of absence in 2012 to join Ron Johnson in the turnaround of the JC Penney Company.

Vernetti took a leave of absence in 2012 to join Ron Johnson in the turnaround of the JC Penney Company. Vernetti focused on Real Estate, Store Operations, eCommerce, Social Media and Online Learning at JC Penney before returning to her traditional technology practice.

Vernetti is a Bay Area native who graduated from St. Mary’s College of California, where she attended on an NCAA Division I basketball scholarship. In 2017 Vernetti was named Alumnae of Year at St. Mary’s.